Top Buns is a restaurant brand based in Chicago, USA, where I worked on developing and improving its complete digital presence, from website and UI/UX design to menu design, online ordering, POS integrations, SEO, Google visibility, and delivery platform integrations.
My role involved connecting the restaurant’s brand, customer-facing digital experience, ordering infrastructure, and local search presence into a more integrated digital ecosystem.
Website Design & Development
I designed and developed the Top Buns website with a focus on creating a modern, responsive, and user-friendly experience across desktop and mobile devices.
The website was structured to provide customers with easy access to the restaurant’s menu, locations, information, and online ordering options while maintaining a consistent visual identity throughout the customer journey.
UI/UX & Customer Journey
I worked on the website’s UI/UX and customer journey, focusing on making it easy for customers to discover the restaurant, explore the menu, find location information, and move from the website into the online ordering process.
The objective was to reduce friction between discovering the restaurant online and completing an order.
Restaurant Menu Design
I also worked on the design and development of the Top Buns restaurant menu.
The menu was designed to provide a clear and visually engaging presentation of the restaurant’s food items while maintaining consistency with the overall brand and digital experience.
My work included menu layout, visual presentation, content organization, and digital menu design, ensuring consistency between the restaurant’s menu, website, and online ordering experience.
Online Ordering & POS Integration
A key part of the project was integrating the website with the restaurant’s online ordering and POS infrastructure.
I worked on connecting the website with the restaurant’s ordering ecosystem, allowing customers to move smoothly from browsing the restaurant online to placing an order.
The goal was to connect the customer-facing website with the restaurant’s operational ordering environment rather than treating them as separate systems.
Delivery Platform Integrations
I also worked on connecting the restaurant’s digital presence and ordering journey with third-party restaurant and delivery platforms, including DoorDash and Clover.
These integrations helped create a more connected ordering ecosystem and provided customers with multiple digital channels through which they could access the restaurant and place orders.
SEO & Google Integration
I worked on improving the website’s SEO and its integration with Google’s ecosystem to strengthen the restaurant’s organic search visibility.
This included website SEO optimization, technical and on-page improvements, Google integrations, and improving the site’s overall ability to appear in relevant search results.
Local SEO, Google Business & Google Maps
Because Top Buns operates as a physical restaurant business in Chicago, local search visibility was an important part of the project.
I worked on the restaurant’s Google Business Profile and Google Maps presence, focusing on improving local visibility and making it easier for customers searching in Chicago to discover the restaurant, access its information, find its location, and reach its digital ordering channels.
My Work on Top Buns Included
• Website Design & Development
• UI/UX Design
• Responsive Web Design
• Customer Journey Development
• Restaurant Menu Design
• Digital Menu Design
• Menu Layout & Visual Presentation
• Online Ordering Integration
• POS System Integration
• DoorDash Integration
• Clover Integration
• SEO & Website Optimization
• Technical & On-Page SEO
• Local SEO
• Google Business Profile Optimization
• Google Maps Optimization
• Google Services Integration
• Restaurant Digital Presence Development
• Technical Implementation & Testing
Project Objective
The objective was to develop a connected digital ecosystem for Top Buns that extends beyond a traditional restaurant website.
The project brought together the restaurant’s website, UI/UX, menu design, online ordering, POS system, delivery platforms, SEO, Google Business Profile, and Google Maps presence to create a more consistent customer experience and strengthen the restaurant’s digital and local presence in the Chicago market.
The project demonstrates my experience in combining creative design, web development, restaurant technology, digital integrations, SEO, and local digital marketing within a single hospitality project.
