DrAlba

DrAlba is a multi-country eCommerce and digital transformation project that I worked on across strategy, UI/UX, development, SEO, automation and customer communication.

My role covered both the customer-facing digital experience and the technical infrastructure required to operate the brand across multiple markets, including Jordan, Palestine, Saudi Arabia and the UAE.

I worked on the website design and UI/UX, focusing on creating a clear customer journey from product discovery through checkout, while adapting the shopping experience to different countries, currencies, product availability and payment methods.

The eCommerce platform was developed using WordPress and WooCommerce with country-based configurations. The system identifies the visitor’s market and adapts parts of the shopping experience accordingly, including currencies, available products, pricing, shipping and payment options.

My work on DrAlba included:

• Website design and UI/UX development
• WordPress & WooCommerce implementation
• Multi-country eCommerce architecture
• Country-based product availability and restrictions
• Multi-currency configuration
• Country-specific pricing and offers
• Payment gateway and Cash on Delivery configuration
• Shipping configuration for different markets
• Geo-location and IP-based customer experience
• Product and checkout experience optimization
• Technical and on-page SEO
• Google Search Console and Google integrations
• Google Analytics and conversion tracking
• Meta Pixel integration and campaign tracking
• Website performance and technical optimization
• Digital strategy and project development

AI, Automation & Meta Customer Communication

I also developed a separate automated customer communication system connected with Meta to support the DrAlba social media operation.

The system was designed to manage and automate responses to Facebook comments and private messages, using configurable rules, keywords and AI-assisted responses.

The solution included comment and inbox automation, keyword-based workflows, response templates, moderation tools, knowledge-based AI responses, activity logs and an administration dashboard for managing the communication process.

This created a more integrated digital ecosystem connecting eCommerce, digital marketing, customer communication, automation and analytics rather than operating the website and social media channels as separate systems.

The overall objective was to build a scalable digital infrastructure for DrAlba that could support multiple markets while improving customer experience, operational efficiency, search visibility, marketing measurement and automated customer engagement.